
The icons of glamour: Saint Laurent's Loulou
The flagship of the French fashion house, the Loulou bag is a true glamorous diamond of ready-to-wear, an essential accessory in every woman's bag collection.
We take you with us on a real full immersion in the unmistakable style of Saint Laurent: happy reading!
The LouLou Bag: How an Iconic Accessory Was Born
There is no style icon that was not born from the meeting of creative flair and sartorial talent with a natural propensity towards style, taste and glamour.
Ingredients that, if taken at their maximum expression, generate trends that transform into real must-have models , synonymous par excellence with high fashion.
This is the case of the Loulou bag , born from the (lucky) meeting between Yves Saint Laurent and Louise Le Bailly de la Falaise.
Eternally known as Saint Laurent's muse, Loulou de la Falaise began her fashion career as a Vogue model.
She met Saint Laurent in 1968 , thanks to the Spanish designer Fernando Sanchez.
Loulou's boho chic style with a vintage-allure glamour made a dent in the heart of Saint Laurent, with whom she established such a strong relationship of mutual respect and trust that she entered the French designer's closest circle of friends.
But Loulou's charisma and innate elegance take her even higher.
In 1972 she became director of the accessories and jewelry department of Saint Laurent, with whom she worked side by side for the remaining 30 years.
The most iconic bag from the French fashion house dedicated to its muse par excellence
Loulou de la Falaise's true talent was her charm. Special. Touching. It was the strange power of a gift for lightness that blended with an impeccable acuity and her eye for fashion. Intuitive, innate, particular. Her presence beside me was a dream.
Yves Saint Laurent
How to match the Loulou bag?
A quick glance at the quilted leather with chevron stitching is enough to understand that the LouLou bag is the perfect accessory for any season.
Fashion addicts will tell you: there really is something for everyone.
Thanks to different sizes and colors, Loulou easily adapts to any type of style, outfit and temperature.
Are you undecided about which model to choose?
We have prepared for you a small guide with everything you need to know about the Saint Laurent bag.
Read below!
Do you want to bring only the essentials with you?
The Loulou Toy is the right choice: glamour and elegance enclosed in twenty centimetres punctuated by the woven front logo.
Can be used crossbody or by hand in clutch style, thanks to the removable leather shoulder strap.
And if you need a little more space… You can't do without the Puffer Mini model.
Essential size, grand style.

Do you need more capacity?
The medium Loulou will be your ally in the practicality of your daily routine or in the refinement of the chicest soirées.
And if you're looking for comfort, go for a large Loulou : you'll be able to carry everything you want with you!

Elevate your style with a Loulou by Saint Laurent
And give all your looks a touch of sophisticated, timeless elegance!
Discover our handbags too!