MAX MARA
In 1951, Achille Maramotti founded Max Mara in Reggio Emilia, transforming Italian tailoring into an international symbol of refinement.
Over the years, the maison has collaborated with famous designers such as Karl Lagerfeld, making its mark with fine fabrics, impeccable cuts and essential elegance.
The “101801” coat is the iconic garment that represents the brand’s DNA: a timeless classic, loved by women all over the world.
The various lines, including Max Mara Cube and Max Mara Elegante, meet the needs of the contemporary woman with style, innovation and impeccable quality.




