GUCCI

Founded in Florence in 1921, Gucci is one of the most iconic and recognizable Italian fashion houses in the international fashion scene. Born as a leather goods workshop, the brand has evolved over time while maintaining its artisanal roots, to the point of becoming a global point of reference for those seeking elegance, innovation and unmistakable style.

From the famous Bamboo bag to the legendary New Jackie O. , from the horsebit loafer to the refined Flora scarf dedicated to Grace Kelly, Gucci has created true symbols of timeless luxury. Each accessory is steeped in history and vision, the result of a constant tension between tradition and modernity.

Over the decades, the artistic directorships of Tom Ford , Frida Giannini and Alessandro Michele have marked turning points in the aesthetic narrative of the brand. From the sensual codes of the 90s to the androgynous and retro style of the new Gucci era, each collection has interpreted the spirit of the times with boldness and coherence.

The brand's distinctive element is its genderless attitude, which breaks the conventional boundaries of dressing, accompanied by the use of iconic colours such as red and green, equestrian motifs and refined fabrics such as velvets and brocades.