Fendi: history of the iconic brand of Italian fashion
In the empire of high fashion houses, Fendi stands out for its particular Italian savoir faire capable of celebrating luxury in its most refined essence .
Let's dive into the history of the maison, with an excursus of the salient moments that have made the history of the company up to a selection of the most iconic creations.
Index
The History of Fendi
Fendi has its origins in 1925 , when Adele and Edoardo Fendi opened their first boutique in the heart of Rome.
Initially specialized in the production of leather bags and accessories , the family-run company immediately stood out for its use of the highest quality materials and leathers.
The company's savoir faire, a perfect expression of Italian excellence, contributes to Fendi's rapid rise to the Olympus of high fashion.
The company has become a true icon of Italian fashion since the 1960s, when Karl Lagerfeld took over the creative direction, to which the designer would dedicate his entire career.
Lagerfeld's innovative vision brings a burst of originality and creativity to Fendi, contributing to the conception of the company's most distinctive and iconic traits.
From the Baguette bag in 1997 to the Peekaboo in 2009, up to the belt with the “FF” buckle.
Fendi's iconic creations
Fendi deserves credit for creating accessories and clothing that have become true flagships of international high fashion .
The perfect expression of an aesthetic taste dedicated to a timeless elegance typical of the most important fashion houses in the international fashion system, here are Fendi's most iconic creations.
The Baguette Bag
There are some accessories that have made the history of Fendi and that have the ability to express a true status symbol.
This is the case, without a shadow of a doubt, of the Fendi Baguette bag , created in 1997 under the creative direction of Silvia Venturini Fendi.
The design of the baguette speaks perfect French, with a nod to the sophisticated Parisian allure of the baguette sous le bras .
The bag is characterized by a rectangular shape and a medium length that responds without hesitation to the need for versatility and elegance.
Available in numerous variations, with different sizes, colours and materials, the Baguette has become the object of desire of celebrities and fashion icons.
Inspired by the design of the Baguette, but with a more modern and functional touch, the Peekaboo model.
The Peekaboo Bag
First presented during the Fall/Winter 2009/2010 runway in Milan, the Peekaboo bag is one of the flagship products of the creative direction of Silvia Venturini Fendi.
The iconic snap closure that reveals the two separate compartments inside the bag represents the semantics of the name itself: peekaboo, hide and seek .
The creative concept behind the Peekaboo is to find that subtle balance between hiding and revealing , achieved with two compartments that are revealed with a metal clip.
Perfect for the hustle and bustle of the day and the luxury of the evening, the Peekaboo is extremely versatile and suitable for any occasion.
Belt with FF buckle
The belt with the FF buckle (Fun Fur, the fur line that made the brand famous) became an icon of Fendi during the 80s , and still is today.
Designed by Karl Lagerfeld in 1965, inspired by Roman cavalry, the buckle with two intertwined “F”s immediately became a style icon.
Get inspired by Fendi's style
Fendi's creations, which have made its history, are distinguished by a refined silhouette, the perfect expression of an elegant and luxurious aesthetic.
Discover our exclusive selection of Fendi clothing, bags and accessories for a refined and chic total look.
