Fendi: history of the iconic brand of Italian fashion
In the empire of high fashion houses, Fendi stands out for a particular Italian savoir-faire capable of celebrating luxury in its most refined essence.
Let's immerse ourselves in the history of the fashion house, with an overview of the salient moments that have made the company's history, up to a selection of the most iconic creations.
Table of Contents
The History of Fendi
Fendi has its origins in 1925, when Adele and Edoardo Fendi opened their first boutique in the heart of Rome.
Initially specializing in the production of leather bags and accessories, the family-run company immediately stood out for its use of high-quality materials and leathers.
The company's savoir-faire, a perfect expression of Italian excellence, contributed to Fendi's rapid rise to the Olympus of high fashion.
The company became a true icon of Italian fashion from the 1960s onwards, when Karl Lagerfeld took over its creative direction, a role to which the designer dedicated his entire career.
Lagerfeld's innovative vision brought a burst of originality and creativity to Fendi, contributing to the creation of the company's distinctive and most iconic features.
From the Baguette bag in 1997 to the Peekaboo in 2009, up to the belt with the "FF" buckle.
Fendi's iconic creations
Fendi is credited with creating accessories and clothing that have become true flagships of international haute couture.
A perfect expression of an aesthetic taste dedicated to timeless elegance typical of the most important international fashion houses, here are Fendi's most iconic creations.
The Baguette Bag
There are some accessories, which have made Fendi's history, that have the ability to express a true status symbol.
This is, without a doubt, the case of the Fendi Baguette bag, created in 1997 under the creative direction of Silvia Venturini Fendi.
The design of the baguette parle un français parfait, with a nod to sophisticated Parisian allure with the baguette sous le bras.
The bag is characterized by a rectangular shape and a medium length that unhesitatingly meets the need for versatility and elegance.
Offered in numerous variations, with different sizes, colors, and materials, the Baguette has become the object of desire for celebrities and fashion system icons.
Inspired by the Baguette design, but with a more modern and functional touch, is the Peekaboo model.
The Peekaboo Bag
First presented during the Fall/Winter 2009/2010 Milan runway, the Peekaboo bag is one of the flagship products of Silvia Venturini Fendi's creative direction.
The iconic snap closure that reveals the two separate compartments inside the bag represents the semantics of the name itself: peekaboo.
The creative concept behind the Peekaboo is to find that subtle balance between hiding and revealing, achieved with two compartments that are revealed with a metal clip.
Perfect for the frenzy of the day and the luxury of the evening, the Peekaboo is extremely versatile and suitable for any occasion.
Belt with FF buckle
The belt with the FF buckle (Fun Fur, the fur line that made the brand famous) became a Fendi icon during the 1980s, and it still is today.
Designed by Karl Lagerfeld in 1965, with an inspiration from Roman cavalry, the buckle with two intertwined "F"s immediately became an icon of style.
Let Fendi's style inspire you
Fendi's creations, which have made its history, are distinguished by a refined silhouette, a perfect expression of elegant and luxurious aesthetics.
Discover our exclusive selection of Fendi clothing, bags and accessories for a refined and chic total look.
