Valentino Garavani: How an Iconic Brand is Born
A perfect synthesis between traditional aesthetics and innovative taste , Valentino Garavani is the fashion house that enchants it-girls, fashionistas and celebrities internationally.
Valentino's creative flair emerges throughout his entire stylistic production, which embraces a code of aesthetics, excellent quality , and a particular taste for all-Italian craftsmanship.
These elements are visible in all of the maison's creations, from haute couture dresses to ready-to-wear versions.
Whether for him or her, Valentino's creations are, simply, iconic .
Let's dive into the story of Valentino Garavani, whose iconic creations have made international fashion history.
Valentino Garavani: the story of an iconic brand
Expressing the romanticism intrinsic to the concept of elegance and inextricably linking it to innovation is no small feat.
Valentino Garavani, an Italian originally from Voghera, succeeded perfectly.
He began his career in haute couture during his formative years, attending the Ecole des Beaux-Arts and the Chambre Syndicale de la Couture Parisienne.
His talent is undeniable: he immediately began to frequent the Parisian high fashion scene , working in ateliers of the calibre of Balenciaga and Guy Laroche.
In 1959 he returned to Italy, intent on giving concrete form to his dream of becoming a world-famous designer.
The following year, in 1960, the iconic boutique opened in Rome on Via Condotti.
It was during those years that he met Giancarlo Giammetti, who would become his right-hand man in managing the managerial side of Valentino's company.
The turning point came in 1962 , within the walls of Palazzo Pitti, in Florence.
Valentino's runaway, the last in the lineup, was so successful that it attracted the attention of the French magazine Vogue, which decided to dedicate its entire cover to it.
The spotlight turns on Garavani, who begins to make Italian savoir faire known overseas.
Valentino's talent led him to collect success after success, becoming a highly respected icon among the most acclaimed fashion houses on the planet.
Valentino's three lines
The Valentino fashion house branches out into three separate business lines :
- Red Valentino , acronym for Romantic Eccentric Dress, is a clothing line dedicated entirely to young people led by creative directors Pierpaolo Piccioli and Maria Grazia Chiuri.
After a decade of activity and success, the Valentino fashion house announced in May 2021 that production will cease starting in 2024 : communication will thus be able to focus on a single brand, Valentino.
- Valentino Garavani , dedicated to the fashion house's accessories .
- Valentino Rome , empire of ready-to-wear .
Valentino-style savoir faire: the distinctive features
It's a fact that the allure of the past has captivated the hearts of the most internationally acclaimed fashion houses.
The trends for this autumn winter 2022/23 are overflowing with references in perfect 80s style : iconic pieces like loafers and Texan boots, fabrics like shearling and tweed, fits like pea coats and wide trousers.
And it is precisely this inclination towards the past that also won over Valentino.
His 2022/23 collection offers tailored cuts, colors, and fabrics that have made the history of Garavani's most acclaimed runaways.
Elegance is the balance between proportions, emotion and surprise.
The one and only, Rockstud
Valentino's Rockstud line was launched in 2010 by then-creative directors Maria Grazia Chiuri and Pierpaolo Piccioli.
The distinctive element of the collection is the square, metal studs , placed on clothes, bags and shoes in a very Italian tribute to Roman tradition.
More or less flashy, more or less large and visible, studs have become the quintessential symbol of Valentino Garavani , in a perfect synergy between elegance and incisiveness.
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