S MAX MARA

S Max Mara: bought piece by piece

Before the cut, what tells you about a garment is the yarn. The S Max Mara selection centres on trousers, knitwear and t-shirts. Among the materials, jersey, cotton and linen recur, on a palette that favours grey, beige and white.

What sets a garment apart is the yarn, before the cut: wool that holds its shape into a second season, cotton that does not ask for the iron after every wash. These are qualities you recognise by wearing them, and a photograph does not convey them.

Whether you are looking for a piece for an occasion, a wardrobe to renew or something that crosses the seasons, the selection is put together by those who stand in the shops, in Gemona del Friuli and Udine, and know it piece by piece.

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